🔡Marketer's Dictionary

Here we have collected all the definitions that you may not understand at the initial stage of working with accounts.

Acc – an account on Facebook, Google or another platform used for advertising or working with social networks.

API – an interface for automated interaction with Facebook, uploading ads and managing accounts.

Autoreg – automatic account registration using bots or programs.

Avatar – an account profile photo, used to increase trust from Facebook.

BM (Business Manager) – a Facebook tool for managing advertising accounts, pages and access.

Cookie – session files that store account login data, used to log in without a password.

Check – checking an account or advertising account for a ban, blocking or verification request.

Doc – files confirming the account identity, used for verification (passport, driver's license, etc.).

EAAB (Token) – an access key to the Facebook API for managing advertising accounts and pages without logging into an account.

FanPage (FP) – a public Facebook Page used for advertising and doing business.

Farm – preparing an account before launching advertising by conducting natural activity.

Geo – the country in which the account is registered or to which the advertising is targeted.

KING (King account) – an old and reliable account with a high spending limit and a low risk of being blocked.

Limit – the maximum amount per day that can be spent on advertising from one account or account.

Marketplace – a platform for selling and buying goods within the Facebook system.

Mother – the main Facebook account through which other advertising accounts are created and managed.

Mix – mixed geo accounts within a product category.

Age – the age of the account after registration or last use, the older the more reliable.

Prepay (Prepayment) – an advertising payment system in which the balance is replenished first, and then the money is written off.

Postpay (Postpayment) is a system of payment for advertising, when money is written off after a certain amount has been spent.

PZRD (ZRD) is a passed ban on advertising activity. That is, the account was previously blocked, but it was passed by sending the necessary documents to Facebook.

Proxy is a service for changing the IP address, which helps to avoid blocking and work with accounts in different regions.

Pro mode is a professional mode of a Facebook account, turning it into a business page with access to analytics.

RK (Advertising account) is an advertising account in Facebook Ads Manager or BM, aimed at attracting an audience.

Spend is the amount of money spent on advertising on Facebook.

Selfie is a photo of a face requested by Facebook to verify an account.

URL is a link

UserAgent is technical data about the browser and device used by Facebook to identify the user.

VPN – a virtual private network that hides your real IP address and ensures the security of your accounts.

Verif – the process of confirming your identity or company on Facebook, may include uploading documents and selfies