# The difference between an account and a BM

If you plan to run ads on Facebook, it is important to understand the difference between regular accounts and business managers (BM). Standard Facebook accounts are intended for personal use and provide access to an advertising account. Business managers, in turn, are suitable for managing several advertising campaigns and assets at the same time, which can be useful when working in a team or with a large volume of ads.



In simple words, a Business Manager is an additional advertising account. It is attached to your account (social profile) via an invitation link that you will receive when purchasing a BM on our website.



Link format:&#x20;

[https://fb.me/2r847LQKifGN2ek](https://fb.me/2r847LQKifGN2ek) (link for example, use yours from the order file)

Following it, you should follow the Facebook instructions. Specify your first name, last name (from the social account) and accept the BM.

