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description: 'How to Choose a Facebook Account: Tips for Buyers'
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# How to choose an account

If you plan to run Facebook ads, it’s important to understand the difference between regular accounts and business managers (BM). Standard Facebook accounts are for personal use and provide access to the ad account. Business managers, on the other hand, are suitable for managing multiple ad campaigns and assets at once, which can be useful when working in a team or with a large volume of ads.



### What is an account trust and why is it important?

Account trust is an indicator of Facebook's trust in it. The higher the trust, the lower the probability of blocking, which means that advertising campaigns will work more stably. Trust is formed based on the age of the account, its activity and some additional elements, such as the presence of friends and confirmed email.

### Key factors for choosing an account

* **Account age and friends**. Accounts with a longer history and friendships seem natural to Facebook, which increases their trust. Old accounts with friends are less susceptible to blocking. 2 weeks are enough for an account to gain its strength, everything above does not play a special role for trust. An account that is 2 years old or an account that is 2 weeks old will work the same if it was created correctly from the start.
* **Availability of email.** A verified email address plays an important role in the security and trust of the account. An account with email is easier to restore in case of suspicious activity, which increases its reliability.
* **Photos and a completed profile**. Accounts with photos and completed information are perceived as “live” and attract less attention from Facebook when running ads. The presence of photos makes the account more natural in the eyes of the platform.
* **Account geolocation.** Account geolocation does not limit the launch of ads in other countries, but it is important that proxy servers match the account geolocation. This helps to avoid suspicions and blocking caused by a sudden change of IP address.
* **Farm accounts.** Specially prepared (farmed) accounts undergo a "warm-up" period, when small actions are performed on them to create visible activity. This increases their trust and reduces the risk of blocking when starting advertising campaigns.
* **Business Manager (BM).** If you plan to manage a large number of ads or target audiences, purchasing an account with a linked BM can be a convenient solution. BM allows you to organize the management of advertising assets with greater flexibility.

### Conclusion

Choosing a Facebook account for advertising requires careful consideration. Consider parameters such as account age, email presence, profile completeness and friends to achieve high trust. This is especially important for affiliate marketing campaigns, where account stability and reliability directly affect the success of campaigns.
